Not Just a Launch: A Strategy
This week's guest
Olajumoke
Olajumoke Abiodun is the CEO of MarketEdge Advisory and a seasoned marketing and product leader with over 13 years of experience driving growth and innovation. She has held leadership roles across top companies including Jumia Nigeria and has led high-impact initiatives that scale market presence and improve customer retention.
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About This episode
A successful launch means nothing without a system to sustain growth. Jumoke joins us to break down what go-to-market really looks like beyond launch day, especially in African markets where trust, distribution, and behavior don’t follow a single playbook. From defining your ICP and activation moment to building a 90-day GTM sprint, this episode gives founders practical tools to move from attention to retention. Learn how to combine digital, offline, and partnership channels, track the metrics that actually matter, and design a growth engine that compounds over time, not one that fades after the hype.
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