Navigating the Inner Journey of Entrepreneurship
This week's guest
Affiong Williams
Affiong Williams is the Founder and CEO of ReelFruit, a Nigerian food processing company building one of Africa’s leading dried fruit brands. Since 2012, she has scaled the company to over 1,000 retail outlets in Nigeria, with exports to the US, EU, Canada, and South Africa. She has raised over $7 million in funding and led partnerships with global institutions to strengthen agricultural value chains across West Africa. Affiong holds an MBA from the MIT Sloan School of Management and a degree in Economics from the University of the Witwatersrand.
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About This episode
In this episode, Lola Masha speaks with Affiong Williams, Founder and CEO of ReelFruit, about the internal shifts required to scale a business. They explore the transition from operator to leader, the realities of isolation and burnout, and how founders can manage pressure, decision fatigue, and identity changes. The conversation highlights the importance of resilience, support systems, and intentional growth for sustainable leadership.
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