episode 2

AI is NOT A Strategy

AI Strategy
Product Development
Business Growth

This week's guest

Tarebi

I’m a creator, builder, and eternal optimist about Africa’s future. As founder and CEO of QShop, I work at the crossroads of technology, design, and community helping artisans and entrepreneurs bring their stories to life through digital innovation.

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About This episode

AI can dazzle, but without strategy, it’s just noise. This episode shows how to pick the right AI use cases, avoid vanity builds, and focus on workflows that actually create value. Discover a simple framework to pilot, measure, and scale AI safely, plus practical ways to ship trust alongside features and avoid common pitfalls that waste time, data, and money.